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"Google has asked us to build our lives around it: to use its e-mail system (which, for many of us, is truly indispensible), its search engines, its maps, its calendars, its cloud-based apps and storage services, its video- and photo- hosting services, and on and on and on. It hasn't done this because we're its customers, it's worth remembering. We aren't; we're the products Google sells to its customers, the advertisers. Google wants us to use its services in ways that provide it with interesting and valuable information, and eyeballs. If a particular Google experiment isn't cutting it in that category, then Google may feel justified in axing it."